" We're not obsessed by anything, you see," insisted Ford." ..." " And that's the deciding factor. We can't win against obsession. They care, we don't. They win." " I care about lots of things," said Slartibartfast, his voice trembling partly with annoyance, but partly also with uncertainty." Such as?" " Well," said the old man, " life, the Universe. Everything, really. Fjords." " Would you die for them?" " Fjords?" blinked Slartibartfast in surprise. " No." " Well then." " Wouldn't see the point, to be honest. "