" This daily experience of our self is so familiar, and yet the brain science shows that this sense of our self is an illusion. Psychologist Susan Blackmore makes the point that the word “illusion” does not mean that it does not exist—rather, an illusion is not what it seems. We all certainly experience some form of self, but what we experience is a powerful deception generated by our brains for our own benefit. "

― Bruce M. Hood , The Self Illusion: Why There is No 'You' Inside Your Head [Extract]