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" Duke upgraded his approach to propaganda by “professionalizing” it. He avoided wearing his Klan robe in public media appearances, preferring a suit and tie instead. He personally avoided using derogatory epithets to refer to blacks in public, in particular the word “nigger,” and encouraged his followers to do the same when representing the Klan and presenting their case to an audience. In essence, he mainstreamed the Klan, making it seem an acceptable and viable alternative for those looking for a means to express their displeasure with the status quo of their lives and government representatives. "

, Black Klansman: Race, Hate, and the Undercover Investigation of a Lifetime


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 quote : Duke upgraded his approach to propaganda by “professionalizing” it. He avoided wearing his Klan robe in public media appearances, preferring a suit and tie instead. He personally avoided using derogatory epithets to refer to blacks in public, in particular the word “nigger,” and encouraged his followers to do the same when representing the Klan and presenting their case to an audience. In essence, he mainstreamed the Klan, making it seem an acceptable and viable alternative for those looking for a means to express their displeasure with the status quo of their lives and government representatives.