" Prior to the summer of 2016, while Senator Bernie Sanders was still competing for the Democratic nomination, the Clinton persuasion game was nonexistent. I have already described her campaign’s backward-persuasion tweeting and their artless campaign slogans. As far as I could tell, no one trained in persuasion was advising the Clinton team. I saw no signs of that talent whatsoever, and the signs would have been obvious to me. "

― , Win Bigly: Persuasion in a World Where Facts Don't Matter