" HEX decided to devote part of its time to investigating this interesting thing. It wanted to find out how it had developed, what kept it going … and why, particularly, a small but annoying part of it seemed to believe that if everyone sent five dollars to the six names at the top of the list, everyone would become immensely rich. "

― Terry Pratchett , The Science of Discworld (The Science of Discworld, #1)