" the trouble is that I don’t tire readily enough of the dishes I already like to incentivise a search for new flavours. I would get bored if I had steak and chips for every meal. But I’m pretty sure that if I had it for one in four meals, I’d be fine. If it were one in ten, I’d be thrilled every time. Which means I only really need ten things I like in order not to be bored – and I’ve long since overshot that. So why would I go to restaurants with weird cutlery where they don’t serve any of them? "

― , Back Story