" In LINGO, I refer to this as the power of familiarity to attract your ideal customers: that is, recreating what feels familiar to your ideal customers in order to make them feel as if they are in the right place. This place, South of Fifth, felt like home. So, I made it my home. Without even being fully aware of the draw. "

― , The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success