" Id capitalism wanted people to express themselves. In fact, to express every conceivable side of themselves, and sides they’d never even dreamt of. Change your clothes, change your shoes, change your hair, change your hair colour, straighten your hair or curl your hair, or shave it all off. Who cares? – just so long as you keep changing it and paying a capitalist to do it for you. Buy a new TV, a new computer, a new cell phone, a new iPod. Buy endless gadgets and keep buying every upgrade. Just keep buying. Indulge yourself, treat yourself, pamper yourself. Buy, buy, buy. Try a new image. Keep rebranding yourself. Keep having makeovers – because then you need to buy a whole new set of goods to reflect your new self "

― , Crapitalism (The Political Series Book 4)