" Democratic Party not only elected virtually all public officials in the region and therefore commanded the admiration and participation of high-status people, it symbolized the abiding principle of right-thinking citizens—white supremacy. Even after Truman's integrationist policies drove Dixiecrats into revolt in 1948 Southern Democrats still saw their party in the 1950s as arguably committed to segregation by virtue of the power that the Southern delegation wielded within it. Goldwater's candidacy, the enfranchisement of black Democrats, Wallace's Independent candidacy in 1968, and the endorsement of Nixon by many Southern Democratic leaders in 1972 gradually chipped away at the middle-class respectability of the Democratic Party. When conservative Christian leaders became outspoken Republicans in the late 1970s and early 1980s, the Democratic Party was routinely castigated as the party of secular humanists. The allure of respectability eventually redounded to the benefit of Republicans, as their ranks were augmented by evangelical and fundamentalist Christians. "
― , Partisan Hearts and Minds: Political Parties and the Social Identities of Voters