" The results can pay off dramatically: Jay Parmar, co-founder of crowdfunded ticketing site Picatic, told us that simply changing the company’s call to action from “Get started free” to “Try it out free” increased the number of people who clicked on an offer — known as the click-through rate — by 376% for a 10-day period. "

― , Lean Analytics: Use Data to Build a Better Startup Faster