" Leonard grew up to be an activist, traveling the globe for Greenpeace. Along the way, she made a short film about pollution and garbage called The Story of Stuff in hopes of teaching people about the consequences of buying and discarding more things than we truly need. It struck a nerve, a big one, and the video has now been viewed online at least 25 million times. The film became a book and evolved into a nonprofit organization. Stephen Colbert had her on his show and referred to her film as a “craze.” Children eventually joined "

― , The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money