" They say that startups don’t starve, they drown. You never have too few options, too few leads, or too few ideas; you have too many. You get overwhelmed. You do a little bit of everything. When it comes to getting above water and making faster progress, good customer segmentation is your best friend. "

― Rob Fitzpatrick , The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you