" Nelson had an irrational dislike of ‘petabytes’, the recognized term for a particular, and particularly large, wodge of data. Anything that sounded like a kitten’s gentle nip just didn’t have the moxie to do the job asked of it. ‘Godzillabytes’, on the other hand, shouted to the world that it was dealing with something very, very big . . . and possibly dangerous.) "

― Terry Pratchett , The Long War (The Long Earth, #2)