" Start-ups take time; and we’re doing everything we can so that we don’t fail.” But what my friend didn’t realize was that he had already failed. He had already cursed himself by naming the possibility of failure. You see, if we are taking action to avoid “failing,” then we are pretty much guaranteed to fail, because we are framing our efforts around the idea of failure. It doesn’t matter whether we want to fail, or not, but just giving the energy of failure life by speaking it empowers the energy of failure. "

― , Spirit Hacking: Shamanic Keys to Reclaim Your Personal Power, Transform Yourself, and Light Up the World