" We see liberals on social media making serious errors in trying to get movements off the ground. They try one message, and then another, then another, and the thing becomes a bigger and bigger mess. It’s no longer clear what the message is, what the group stands for, what the point is. It’s especially disastrous if a group trying to create a niche position then gets relocated on the bandwagon of much bigger, established campaigns such as veganism, LGBTQIAX, global warming, etc. The group then no longer has its own identity but is just an adjunct of these other campaigns. "

― , The Mandarin Effect: The Crisis of Meaning