" It is one thing to capitalize on the coolness of a Black artist to sell (overpriced) products and quite another to engage the cultural specificity of Black people enough to enhance the underlying design of a widely used technology. This is why the notion that tech bias is “unintentional” or “unconscious” obscures the reality – that there is no way to create something without some intention and intended user in mind "

― Ruha Benjamin , Race After Technology: Abolitionist Tools for the New Jim Code