" The variety of styles and contexts found within this church movement gives the illusion of innovation and longevity, but when we begin to draw comparisons, we find that they are all similar in a few central ways—not theological convictions or spiritual concerns but assumptions about what best serves and attracts people. That latter concern, attractiveness, has come to define the movement. If there is anything that unifies the myriad flavors into a single category, it’s this phrase: the attractional church. "

― Jared C. Wilson , The Gospel-Driven Church: Uniting Church Growth Dreams with the Metrics of Grace