" Bottom line, although lots of effort and money have been thrown at various methods of obesity prevention at the individual education level, the results are downright disappointing.18 When it comes right down to it, you can’t change behavior with information alone, especially when you’re talking about addictive substances. Necessary, but not sufficient. Because the biochemical drive will eventually overcome any cognitive attempt to control it. Nope, it’s going to be all about changing the environment, and that means changing availability. "

― Robert H. Lustig , Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease