" The beauty-romance link was extended to cover the desire for self-expression, and the new nexus of beauty, self-expression, and romance was in turn fostered by the culture of consumption. Love was thus made to reinforce a definition of selfhood centered around the commodities that provided youth, beauty, charm, glamour, and seductive power. "

― Eva Illouz , Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism