" Ultimately the main idea that lies behind happiness repertoires and techniques is that happier people are not only more productive and efficient workers but, most importantly, better citizens. In twenty-first-century capitalism, a powerful happiness industry has indeed emerged and expanded with the simply but alluring promise that by transforming into happier selves through the vast myriad of happiness products and services available, individuals will increase their value as social, political and economic subjects. "

― Eva Illouz