" For the first time, though only in private, he began incrementally revealing the considerable divide between the Bible-based religion he still preached and his true beliefs. Jones talked about reincarnation—not only his faith in it, but his conviction that “Jim Jones” was simply the latest physical manifestation of a spirit previously occupying the earthly bodies of other great men, all of them dedicated to equality and justice. "

― Jeff Guinn , The Road to Jonestown: Jim Jones and Peoples Temple