" Where Are the Ads of Old? The granddaddy of them all was the Yuban coffee commercial, parodied so well in Airplane!, in which a couple is leaving a dinner party when the host appears and offers them a second cup of coffee. The husband, Jim, takes it. The wife, dejected and shamed, hangs her head like a dog that just got caught shitting on the carpet as we hear her internal monologue: “Jim never has a second cup of my coffee.” Her credentials as an adequate wife were just torched. This is the female equivalent of being cuckolded. She was cuckolded by coffee. "

― Adam Carolla , I'm Your Emotional Support Animal: Navigating Our All Woke, No Joke Culture