" THIS IS YOUR WIFE,” THE CAPTION OF THE BELL TELEPHONE ad reads. Above it, five identical women’s heads are lined up in a row. One head wears a chef’s toque; the next, a nurse’s bonnet; another, a chauffeur’s cap; and so on. Thanks to the telephone, readers are told, “the pretty girl you married” can order groceries, call for a sick child’s medicine, find out what time to meet her husband’s train, and more. Behold the modern American housewife: five women neatly bundled into one. "

― Ruth Franklin , Shirley Jackson: A Rather Haunted Life