" Here are nine reasons I’ve seen and heard most often as I search to understand why we hesitate: Why people hesitate to act Gotten too comfortable Study things to death Lack of confidence Think the big deal will fly in the window Think it’s already too late for them Fear of losing what they have Afraid nobody will pitch in Family pressures to not take the risk Lack of financial safety net "

― Jason Jennings , The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change