" You might also be specific as to the entire context behind the goal, which would include: Who is involved, if not only yourself. When you want to accomplish this goal by. Where this goal will occur, if applicable. Why you want to accomplish this goal. The last point is the most important because it solidifies a clear benefit and desire from for reaching this goal. It gives you the long-term view of how your life will change, and can keep you focused when you are stuck or feeling despair. A clear “why” will power you and provide an energy boost because you aren’t just starving yourself or eating broccoli, you are doing it for self-esteem, to fit into your pants, and to attract the opposite sex better. This is something you should articulate at the very beginning, because it shapes everything else. "

― Peter Hollins , Learn Like Einstein: Memorize More, Read Faster, Focus Better, and Master Anything With Ease… Become An Expert in Record Time (Accelerated Learning)