" weight loss does not have to involve the suffering, sacrifice, and deprivation we’ve been conditioned to accept but instead is a matter of eating the right foods (plants and animals), avoiding the wrong foods (processed fats and carbs—including grains), and exercising strategically, for far fewer hours than you might assume, to reach your desired fitness goals. "

― Mark Sisson , The Primal Blueprint: Reprogram Your Genes for Effortless Weight Loss, Vibrant Health, and Boundless Energy