" When the topic of food comes up in conversation with family, friends or casual acquaintances, it’s fascinating to hear the litany of rationalizations, knee-jerk defense mechanisms, self-limiting belief statements and general confusion or ignorance from otherwise intelligent folks when it comes to eating healthfully. But then again, Conventional Wisdom has often led even the best and brightest minds in nutritional science astray. "

― Mark Sisson , The Primal Blueprint: Reprogram Your Genes for Effortless Weight Loss, Vibrant Health, and Boundless Energy