" do is make the revenue and profit projections rise 5 to 10 percent per year. If this seems simplistic or silly, just look around for a company that forecasts it will grow 7 percent, then drop 4 percent, then merge with a competitor, then rise 8 percent, and then fall another 11 percent. I’ve never seen a business forecast like that, even though that’s how most end up. They all show their numbers getting bigger every year, rendering the exercise useless. "

― Ricardo Semler , The Seven-Day Weekend