" I found out that Willy Wonka had failed at the box office. It seems strange now to think that Roald Dahl’s morality story wasn’t embraced. I was told that many mothers thought the lessons in the movie were too cruel for children to understand. As the years since have proven, children don’t have any trouble understanding the movie—they crave to know what the boundaries are. It was the mothers who had a little difficulty. "

― Gene Wilder , Kiss Me Like a Stranger: My Search for Love and Art