" The theory is that being a part of a club helps you to be an active person, involved in community life and with a sense of responsibility for the collective. This is important for developing a society of trust. There’s lots of research to show that being part of a club helps develop trust as it encourages us to live a connected, associational life – which is good for us and makes us happy. "

― Helen Russell , The Year of Living Danishly: My Twelve Months Unearthing the Secrets of the World's Happiest Country