QUOTE : The platforms, designed to accommodate and harvest infinite data, inspired an infinite scroll. They encouraged a cultural impulse to fill all spare time with someone else’s thoughts. The internet was a collective howl, an outlet for everyone to prove that they mattered. The full spectrum of human emotion infused social platforms. Grief, joy, anxiety, mundanity flowed. People were saying nothing, and saying it all the time. Strangers swapped confidences with other strangers in return for unaccredited psychological advice. They shared stories of private infidelities and public incontinence; photos of their bedroom interiors; photos, faded and cherished, of long-dead family members; photos of their miscarriages. People were giving themselves away at every opportunity.