" Morris wished for people to see their purchases as investments and buy items sparingly. He would have preferred for someone to spend £1,000 on an intricate, hand-made dining set that would last for decades and grow to become a family heirloom, than for each generation to buy its own cheap alternative, just to be thrown away when fashions changed. "

― The School of Life , Great Thinkers: Simple Tools from 60 Great Thinkers to Improve Your Life Today