" That was where Donald Trump came in. In his own way, the man is brilliant, and I say that without the least trace of sarcasm. He figured out very early in his campaign for the nomination that the most effective way to rally voters to his banner was to get himself attacked, in the usual tones of shrill mockery, by the defenders of the status quo. The man had the money to pay for the kind of hairstyle that the salary class finds acceptable, to cite an obvious example. He deliberately chose otherwise, because he knew that every time the media trotted out another round of insults directed at his failure to conform to the fashions of the privileged, another hundred thousand working-class voters recalled the sneering putdowns they experienced from their supposed betters and thought, “Trump’s one of us. "

― John Michael Greer , The King in Orange: The Magical and Occult Roots of Political Power