" the sociology of deviance – specifically, the way that human groups use seeming statements of fact the way baboons use bared teeth and threat postures, to stake out territory and drive off outsiders. As far as we know, baboons don’t try to use their territorial displays to make sense of their world, and this is to their credit. Human beings, alas, are not always so clever, and the resulting confusions play a massive though rarely recognized role in mangling communication in any complex society. "

― John Michael Greer , The Blood of the Earth: An essay on Magic and Peak Oil