" So I attacked their excesses by telling very simply the story of my great-grandfather and his beloved pipe. Grandpa Phossie, we called him, which means Grandpa Beard. I told of the hardships he’d undergone in Bohemia and how he had made his way to the United States. I related in pithy detail how he had built a home for his family with the sweat of his brow. Now he had little time left in life and few pleasures beyond throwing a stick for his little dog to fetch and looking into the swirls of smoke from his ancient pipe to recall scenes from happier days. “Who among you,” I asked, “would deprive that whitebearded old man of one of his last comforts on earth, his beloved pipe?” I was delighted to note that there were tears in the eyes of some of the girls in the auditorium as I finished. I wished my father could have heard that applause. It might have made up for some of his disappointment in my lack of scholastic interest. As "

― Ray Kroc , Grinding It Out: The Making of McDonald's