" I’ve been in the kitchens of a lot of restaurants and drive-ins selling Multimixers around the country,” I told them, “and I have never seen anything to equal the potential of this place of yours. Why don’t you open a series of units like this? It would be a gold mine for you and for me, too, because every one would boost my Multimixer sales. What d’you say?” Silence. "

― Ray Kroc , Grinding It Out: The Making of McDonald's