" Keynes believed that “a point may soon be reached, much sooner perhaps than we are all of us aware of, when these [economic] needs are satisfied in the sense that we prefer to devote our further energies to non-economic purposes.”8 He looked expectantly to a future in which machines would produce an abundance of nearly free goods and services, liberating the human race from toil and hardships and freeing the human mind from a preoccupation with strictly pecuniary interests to focus more on the “arts for life” and the quest for transcendence. "

― Jeremy Rifkin , The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism