" And that's the challenge for all of us - to create warmth in a digital world. Not many people can do it. You see a lot of stuff that looks great but simply doesn't turn you on. It's like making a song on a synthesizer. To make a drum machine sound good is really difficult - you might as well play real drums. We're still analogue beings. Our brains and eyes are analogue. "

― Simon Garfield , Just My Type: A Book about Fonts