" a bastardized Sanskrit pun—“Om is where the heart is,” “Namaslay,” “My chakras are aligned AF”—and calling themselves a “tribe.” Commodifying the language of Eastern and Indigenous spiritual practices for an elitist white audience while erasing and shutting out their originators might not seem “culty”—it might just seem commonplace, which is exactly the problem. "

― Amanda Montell , Cultish: The Language of Fanaticism