" language doesn’t work to manipulate people into believing things they don’t want to believe; instead, it gives them license to believe ideas they’re already open to. Language—both literal and figurative, well-intentioned and ill-intentioned, politically correct and politically incorrect—reshapes a person’s reality only if they are in an ideological place where that reshaping is welcome. "

― Amanda Montell , Cultish: The Language of Fanaticism