" Communication isn’t as simple as saying what you mean. How you say what you mean is crucial, and differs from one person to the next, because using language is learned social behavior: How we talk and listen are deeply influenced by cultural experience. Although we might think that our ways of saying what we mean are natural, we can run into trouble if we interpret and evaluate others as if they necessarily felt the same way we’d feel if we spoke the way they did. "

― Harvard Business School Press , HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)