" The programmers went off and coded for a while, then brought the finished work to Jeff for him to try. He found a book he wanted and pressed the 1-Click button, whereupon the program asked him a confirming question! The programmers had converted his one-click interface into a two-click interface. "

― Alan Cooper , The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity