" The Spotlight Effect One reason why people expend so much effort conforming to social norms and fashions is that they think that others are closely paying attention to what they are doing. If you wear a suit to a social event where everyone else has gone casual, you feel like everyone is looking at you funny and wondering why you are such a geek. If you are subject to such fears, here is a possibly comforting thought: they aren’t really paying as much attention to you as you think. "

― Richard H. Thaler , Nudge: Improving Decisions About Health, Wealth, and Happiness