" A newcomer to the scam biz might suppose that scientists were the hardest to fool, but the opposite was true. Each letter after a name imparted a dose of misapplied confidence. PhDs believed that expertise in one field—say, neuroscience—made them generally smarter in all fields. Belief that one was hard to fool was the one quality shared by all suckers. And if the suckers wanted the results you were giving ’em—if they were already imagining the publications and fame that would come from proving psychic abilities were true? "

― Daryl Gregory , Spoonbenders