QUOTE : Make It a Treat” is similar in spirit to “everything in moderation,” but still very distinct. “Moderation” suggests a regular, low-level intake of something. MIAT asks for more austerity; it encourages you to keep the special things in life special. I apply this rule in a variety of ways. For instance, I wear makeup and high heels on special occasions. But if I dressed up all the time, it would become ordinary, and I would receive fewer compliments.