" A production line with high levels of model variety is more valuable when combined with an inventory and order processing system that minimizes the need for stocking finished goods, a sales process equipped to explain and encourage customization, and an advertising theme that stresses the benefits of product variations that meet a customer’s special needs. "

― Michael E. Porter , HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)