" It wasn't enough to just build a team culture. To have sustained success, we needed a winning organizational culture, and I knew that by working closely with the leadership group to define and set the culture, we would be able to have that. I needed the owner and leaders to buy in and be an integral part of the process. Their buy-in needed to be as deep as the players "

― Jon Gordon , You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life