" He'd [Steve Burd] gotten hooked on the subject after realizing that Safeway's rising medical costs threatened to someday bankrupt the company if he didn't do something to tame them. He'd pioneered innovative wellness and preventive health programs for his employees and became an advocate for universal health coverage, making him one of the only Republican CEOs to embrace many of the tenets of Obamacare. Like Dr. J, he was serious about his own health. He worked out on a treadmill at five every morning and lifted weights in the evenings after dinner. "
― John Carreyrou , Bad Blood: Secrets and Lies in a Silicon Valley Startup
![John Carreyrou quote : He'd [Steve Burd] gotten hooked on the subject after realizing that Safeway's rising medical costs threatened to someday bankrupt the company if he didn't do something to tame them. He'd pioneered innovative wellness and preventive health programs for his employees and became an advocate for universal health coverage, making him one of the only Republican CEOs to embrace many of the tenets of Obamacare. Like Dr. J, he was serious about his own health. He worked out on a treadmill at five every morning and lifted weights in the evenings after dinner.](/image/2685302.jpg)