" Four years later, in 2002, yet another influential memo about denying climate science circulated among Republicans, this one by the prominent strategist and pollster Frank Luntz. He advised them that so far their decade of climate-change-denial propaganda had been effective, but they needed to redouble it. “Voters believe there is no consensus about global warming within the scientific community,” he wrote. “Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to continue to make the lack of scientific certainty a primary issue,” and continue to “challenge the science.” Luntz recommended as well that Republican politicians use the term climate change rather than global warming, because “global warming has catastrophic communications attached to it,” whereas “climate change sounds [like] a more controllable and less emotional challenge. "
― Kurt Andersen , Evil Geniuses: The Unmaking of America
![Kurt Andersen quote : Four years later, in 2002, yet another influential memo about denying climate science circulated among Republicans, this one by the prominent strategist and pollster Frank Luntz. He advised them that so far their decade of climate-change-denial propaganda had been effective, but they needed to redouble it. “Voters believe there is no consensus about global warming within the scientific community,” he wrote. “Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to continue to make the lack of scientific certainty a primary issue,” and continue to “challenge the science.” Luntz recommended as well that Republican politicians use the term climate change rather than global warming, because “global warming has catastrophic communications attached to it,” whereas “climate change sounds [like] a more controllable and less emotional challenge.](/image/2678513.jpg)