QUOTE : Starting in the 2000s, broadband Internet allowed for massively multiplayer online worlds populated by countless other real people in fantasy form, fellow émigrés from real life. The newer, more ultimate-Fantasyland business model for game makers involves making the commercial transaction itself part of the fantasy. You joined Farmville for free on Facebook because you were bored by life and real people, including yourself, so you killed time by pretending to be a farmer raising livestock and growing crops. But the standard production cycles of the pretend sheep and rutabagas were too slow—that is, too realistic, thus boring. So you spent real money to make your imaginary farming happen supernaturally fast.